About the Project:

Olympism Made Visible is a global fine art photography initiative. At its core, it represents an artistic interpretation of the IOC's values and their impact when sport is harnessed for the benefit of humanity through community-based development programs worldwide. Five stories, five countries, five unique artistic visions of the Olympic ideals of justice, equity, service, and peace.  This was a commissioned project that began in the summer of 2018 and launched with an exhibition in Buenos Aires, Argentina that year.

My Role:

The client commissioned me to bring their vision to life. As Artistic Director, I was deeply involved in every aspect of the creative, strategic, production, and curatorial process. In the pre-production phase, I launched the project, defined the creative and visual direction, selected the artists for each focus area, and collaborated with local organizations to better understand their missions. During production, I traveled nearly 60,000 miles across five continents, working alongside photographers: Vanessa Winship in Liverpool, Alex Majoli in Rio de Janeiro, Lorenzo Vitturi in Phnom Penh, Nico Krijno across three refugee camps in Rwanda, and, due to scheduling conflicts, Max Pinckers in Palau. I worked closely with each artist to shape the creative direction, narrative structure, and conceptual framework of their stories. The challenge was to interpret the client’s mission through a nuanced and distinctive artistic lens. We intentionally avoided a traditional sports or classic photojournalism style, instead pursuing a more creative, narrative-driven approach. As curator, my role was to synthesize these diverse visual voices into a unified body of work - one that would resonate collectively and tell a broader story of global development and social service. In post-production, I collaborated with the photographers on image edits and story structure, curated the exhibition, and coordinated a complex global operation involving the client in Switzerland, photographers and their studios worldwide, framers, art handlers, a local production team in Argentina, and a design agency in New York City.

The first exhibition opened in Buenos Aires in October 2018, just under five months from the project’s launch. Following its success, we initiated a second phase the following year, featuring new work by Rinko Kawauchi in Fukushima, Dana Lixenberg with Syrian refugees in Jordan, Wayne Lawrence at Kenya’s Kakuma Refugee Camp, Luis Alberto Rodriguez in Chiapas, Mexico, and Tézenas + Delangle in the Banlieues of Paris.

Involvement

Artistic Director + Curator

Client

The Olympic Foundation for Culture + Heritage 

Date

2018-2020

Credits

Photographs by Vanessa Winship, Lorenzo Vitturi, Alex Majoli, Max Pinckers, Nico Krijno, Rinko Kawauchi, Dana Lixenberg, Luis Alberto Rodriguez, Wayne Lawrence, and Tézenas + Delangle

Exhibition graphic identity + signage design by Order design, NYC

Custom framing by Marcos Lumen, Buenos Aires